Ljubomir ‘Fis’ Pavićević

Pioneer of graphic and industrial design. Born in Višegrad, he would go on to become the most recognisable name in design in the former Yugoslavia. He has worked for numerous Yugoslav and foreign factories, companies and institutions, and his projects have been realized in hundreds of thousands of copies. Some of his notable designs include the emblem for the Unispace 82 United Nations Conference and Cockta. He won a large number of awards throughout his career and is a designer who contributed to the culture of visual communication and the formation of the global relationship between art and industry.