Dragan Sakan

Psychologist & advertising and marketing pioneer. Sakan was born in Goražde and went on to become to most recognisable name in marketing and advertising in Yugoslavia. His name was globally recognised. From 1975 to 1980, Sakan was a consumer behavior researcher, publishing many articles as well as being a guest lecturer at many European universities. He won the award for popularizing psychology as a science. He has was named Creative Person of the Year several times, as well as the winner of hundreds of local and international awards. He is a member of the AD Club, New York, Honorary Partner of Edward de Bon, World Museum of Innovation. He is the author of the bestseller, the book on advertising "Pretty Woman". The magazine Advertising Age, Washington described him as "almost a mythical figure.